New! Safe to Sleep campaign
August 6, 2012
In conjunction with the launch of the newly expanded campaign, NICHD has created the Safe to Sleep Champions Initiative. The goal of the initiative is to share the campaign messages about SIDS and safe infant sleep through the media. The Safe to Sleep Champions Initiative will be launched during SIDS Awareness Month in October. A total of 40 Safe to Sleep Champions will be chosen among the states with the highest SIDS and suffocation rates. Champions will attend an NICHD-sponsored media training in September; and each Champion will be tasked with the goal of obtaining two local media placements or mentions (e.g., print, TV, radio) in their state.
We are currently looking for parents, family members, health care professionals, infant and/or family health advocates, and community leaders to serve as Champions. A Safe to Sleep Champion will reside in each of the following states with the highest rates of SIDS and other sleep-related causes of infant death: Alabama, Alaska, Arkansas, Delaware, Georgia, Iowa, Kansas, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Montana, North Carolina, Oklahoma, South Carolina, South Dakota, Tennessee, Washington, D.C., West Virginia, and Wyoming.Please share the attached Safe to Sleep Champions information sheet and application form with your in-state networks.
Due to requests, we have extended the deadline to Thursday, August 9, 2012at 5 pm eastern time.
We ask that applicants fill out the application form which corresponds to the training location for their state:
District of Columbia
We hope that you will choose to apply and spread the word about this great opportunity!